On the possible creation of a "green" subbrand in the peak of the BMW line i, the head of Mercedes marketing Ola Callenius said in the spring. Now came the indirect confirmation that the firm really decided to take such a step. According to the publication of Auto Express, the brand Mercedes-Benz has registered a series of machine names - from EQA, EQB and up to EQX. In addition, the advertising slogans "EQ inside", "EQ boost" and "Generation MEQ" are patented. The latter suggests that the abbreviation of MEQ may be the entire subbrand as a whole (Mercedes-EQ).
Representatives of the company declined to comment, and yet it is these designations, most likely, will receive the original electric cars on the platform EVA (electric vehicle architecture). In particular, the four-door EQS in the form of a concept can be presented in early 2017, but it will enter the market at best in 2018, rather, even in 2019.
Behind the sedan on the conveyor will be an electric SUV. And the concept, its foreboding, debuts even earlier - already in Paris in October this year. In the same place, viewers will see a crossover on fuel cells. As part of the development of the "green" subbrand, another sedan and crossover are conceived. All of them will help radically expand the number of electric models of Daimler. Even the new Sprinter can get this version.
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